Rethinking Influence (XtianNinja)
Exec.Dir of TACO: The Alliance for Creative Outreach. Author of "The Art of Digital Influence", Creator of “Rethinking Influence” YT series. Full-time Twitch streamer, content creator, digital pastor (M.Div, CM&A), and pants-despiser.
The Art of Digital Influence (E-Book)
Christian content creators have a distinctive calling: to blend faith, creativity, and personality to reach a digital culture that traditional churches often struggle to understand.
Many of these pioneer missionaries have a deep love for their digital neighbours but struggle to thrive due to a lack of resources and pastoral support. If you sense this divine call but have longed for guidance, The Art of Digital Influence is for you.
As someone who has navigated the challenges of transitioning from traditional ministry to becoming a full-time content creator and executive director of a creator network, Al “XtianNinja” Descheneau understands the struggles you may encounter and gives faith-based answers and practical tools to overcome them.
What You’ll Discover
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Creative Identity: Explore your purpose with "Who, Me? A Creator?"
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Niche Discovery: How to find your specific audience and connect authentically.
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Digital Character: Why trust is your most critical currency online.
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Vision & Implementation: How to align your creativity with a God-given purpose.
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Content Strategy: Practical advice on making "Good Content" and optimizing your time.
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Community Building: Moving from views to meaningful connections and long-term loyalty.
Testimonials
“Al has poured his heart and soul into making sure those who feel called to Christian Content Creation have the training they need and are confidently equipped. The work that he has done through T.A.C.O., combined with the testimonies that have come from the creators and their communities, speaks to the hand of God on what is happening in Nerd Culture. Let XtianNinja be the old man to your Link. ’It’s dangerous to go alone! Take this.’”
Bubba Stallcup CEO + President + Founder of Love Thy Nerd
“This book is an excellent primer for any Christian who is considering pursuing content creation, even the seasoned Christian creator. XtianNinja covers virtually everything you need to know about how to make a positive impact on the digital world and I appreciate the healthy emphasis on one of the most important aspects of content creation: the ‘why’ behind the ‘what.’”
Dustin “PastorDoostyn” Phillips Local Pastor + Live Streamer
“This is a reliable guide to navigating the complexities of sharing the gospel in the digital age. It combines Al’s pastoral experience, love for the lost, and understanding of online culture to provide effective strategies for online evangelism. This transformative resource has had a significant impact, shaping many into the creators they are today.”
Tomi “CrossingTomi” Moore Digital Missionary + Christian Content Creator
“I wanted to say thank you for your book ‘The Art of Digital Influence’. God has been calling me lately to speak out as a filmmaker and Christian content creator but it’s been a difficult process of wrestling with doubt, confusion, and practical barriers like limited time and money. Recently after taking a few hours to do some journaling and prayer, I was asking God to give me wisdom and clarity with what this content journey should look like. That following week I started reading your book and it really feels like an answer to prayer. It’s helped me narrow in on practically how I can use my gifts as a Christian filmmaker to build a community online, and it was also encouraging to know that it’s normal to experience ‘labour pains’ when you are close to starting something new and experiencing opposition. So anyways, I just wanted to reach out and say thank you for putting that book together, it is having an impact on my life.”
Rene + Christian Film Maker